5 Ways To Tweak Your LinkedIn Profile For Your Law Firm
Social media is the hot topic on the web these days. Lots of companies and firms are jumping head over heals to get involved in each new wave and site that comes out. In my opinion, the first place lawyers should start building their presence is on LinkedIn. Utilizing LinkedIn gives you a valuable resource for networking. There are over 43 million professionals on LinkedIn and growing.
Below are five ideas for improving your LinkedIn profile:
1. You Only Get One Chance At A First Impression – It’s important that you put your best foot forward with your LinkedIn profile. First impressions are difficult to change, especially with the attention spans of online browsers. Pay close attention to the picture you use for your profile and the headline as well. Your picture should be professional and attractive. The headline you use should represent your legal position and needs such as if you are looking to join a firm, want help with a case, or even if you are hiring for your own practice.
2. Add Your Name To Your LinkedIn Url – LinkedIn allows you to customize your LinkedIn url with your name. You should take full advantage of this. This will help to brand you, allow users to find you in LinkedIn, make your profile easier to promote and remember, and help get you found for Google searches for your name.
3. Use Keywords In Your Profile – Add keywords to your profile. By using keywords, other lawyers or other industry professionals that use LinkedIn as a talent search engine will find your profile more easily. Using keywords for your niche in the legal world throughout your profile will give you a better chance of showing up on “people searches.”
4. LinkedIn Allows You To Add Links…Do So – On your profile you can add up to 3 links, so take advantage of this. Add links to your blog, you firm’s website, your Twitter account, etc. Make sure you rename the links so the user knows what they are clicking over to.
5. Join Relevant LinkedIn Groups – LinkedIn offers a great way to connect and join the conversation with their groups. You can search for relevant groups to your legal area, join them, and get involved networking.
This article is licensed under a Creative Commons Attribution-No Derivative Works 3.0 Unported License, which means you may freely reprint it, in its entirety, provided you include the author's resource box along with LIVE links (without "nofollow" tags).