A Network Marketing Business And Attraction Marketing?

Attraction Marketing for an MLM Marketing business is a well used term these days on the internet . A number of years ago, a group of us were calling it “relationship marketing” and it means the same thing. There are now huge changes happening in MLM, especially on the internet . However, it’s still a challenge for many network marketers to fully understand what Attraction marketing means. This kind of marketing is quite the opposite from making a list of all your friends, acquaintances and family, and then approaching them one by one. In this article, we use an example of how attraction marketing really works.

What if you were telling folks about yourself, say, you had a web page somewhere , and you had some pictures of stuff you do, like maybe you pretend to be Mick Jagger in the Rolling stones band, or you love scuba diving, or love to travel, so something else completely different. You also have an MLM home business and you have a little advert on the side of your page with a link to your specific business.

Along comes someone looking to join your company and he finds the link on your page. He’s been searching for a sponsor because he’s done his research on the company and the product, and really wants to join this company. However, he hasn’t had much luck finding a suitable sponsor, but when he comes across your page, he is attracted to your pictures and your values. Your personality is displayed on your page because of the things you say on that site, and the pictures you’ve posted. This is how people can get to know you on the internet .

He wants to join a company that has one of those internet powerline systems, and he joins a couple to see if he can get to know some sponsors. However, no-one calls him and he tries to call them, but no answer. He looks for them online and can’t find anything about them, so he can’t even get to know their passions and hobbies.

He comes across your page telling individuals all about yourself, and then he reads about you, and looks at your pictures. He gets to know you just from reading and looking at the pictures of you scuba diving and singing on stage. This guy loves the Rolling stones himself and is fascinated by the ocean, even though he’s never been diving before. You have a blog which talks about your company, but it doesn’t just advertise the company, you actually talk in your “own voice” so individuals can get to know you.

This guy clicks on the link to your company site, becomes a member under you and he purchases some products. He has a friend there with him and she joins also and buys some products. You were away when he joined, but when you get back you call him up using your voice over IP phone system (you could never build a business round the world without one of those to save you money). Mystery guy is so pleased to hear from you, after all the other folks he’d attempted to contact. You and him build a rapport right away, and you really like him. That night, you can hardly sleep because you are thinking how lucky you are to have someone like him join your business.

As time goes on, this mystery guy sponsors more and more individuals, and all of a sudden you’re at the next pin level in your company. Then, he and one of his leaders opens up a new country for your company. This takes a long time, and you all work pretty hard, but it is worth it. When the company is launched, hundreds of individuals purchase the product and you move up 3 pin levels, just in that month.

Suddenly, or it seems that way, your life changes dramatically, you start traveling to the other side of the world, to meet up with your new business partners. Now you can start doing more of the things you love doing, and you start attracting many other individuals in the same way.

This is the way attraction marketing works. You put your stuff out there on the internet and others are attracted to it. This “stuff” could be about your products or (more importantly) what problems your products can solve for individuals. And the more things you share about yourself, the more your business grows, and the more money you make from your MLM business opportunity.