Acquiring HubSpot Technology In England

Like many software as a service “SaaS” technology companies, HubSpot is based in the USA.

A software firm co-founded by Brian Halligan and Darmesh Shah to develop integrated marketing technology that can enable companies to be seen online, convert traffic into leads and be aware of what activity produces the best return from time and money invested in real business terms like leads, sales and loyalty.

It has got a direct sales force as well as a channel team and a large proportion of its revenue in Europe and the UK comes over the Internet without delay or from HubSpot UK partners and re-sellers.

Whilst many SaaS services can be purchased and used without any extra add-ons, marketing has always been a service driven offering and so HubSpot needs a group of complimentary services that can capitalise on its capabilities.

HubSpot supplies an integrated collection of marketing apps that includes content management, blogging, social media, analysis and e-mail marketing as well as intelligent visitor tracking.

This technology makes up 3 stages of a marketing led sales funnel that helps businesses;

a) generate qualified traffic

b) permits potential customers to self select their level of interest

c) develops leads into qualified prospects for hand over to the salesforce

Technology on it’s own though will not solve the problem of getting a business found online or transforming that traffic into leads and measuring what activity creates quantifiable business results.

Without a a proven process and effective execution nothing’s going to happen, and marketing, like your business is a committed activity done over a sustained time frame before any results can be actually obtained.

In this period certain goals and methods will have been put into action and as time passes and results are measured that plan can be redeveloped to enhance results.

A HubSpot partner blends together the technology with activity that starts with a strategy. This then builds into implementation and involves the development of creative collateral that support the marketing goals of the company.

So, getting access to HubSpot in the UK is quite easy to do, however if you want results and your concerned about a lack of time or skills in-house, then maybe you should investigate outsourcing your marketing or get yourself a partner you can work with to help you achieve your marketing goals.

Written by Nic Windley, creator of eb2bleads a HubSpot UK representative delivering Inbound Marketing Services to SME businesses.