Direct Network Marketing – Best Source of Targeted Leads

Finding targeted leads is the life blood of any direct network marketer. But the times have changed in the network marketing business. It is getting more difficult everyday to find a continuing supply of good qualified leads. Traditionally many network marketers have bought lead lists. But unfortunately many times these are rehashed leads that have grown cold over time. Most contact information on these lists becomes outdated and many people forget they even signed up to receive information on business opportunities.

Fortunately there is a better way. It is also essential that new methods of getting targeted leads is used if one is to survive in today’s competitive direct network marketing environment. So where do you go to find good leads? The best way is to get interested prospects to come to you rather than you searching for them in a hit or miss process. You need to become an internet marketer – and a good one.

You need to get started right now. Go get a website. A domain name can be registered for about $10 a year and hosting services can be had for $10 or less a month. Having a website will let you start branding yourself. Stay away from those replicated websites provided by some network marketing companies. They do not work!

You want to have people find your message or offer on the web who want to find out more about it. This is the best source of targeted leads. These are people who interested and ready to join your opportunity. You will have a much higher conversion rate with these people than trying to generate interest from a list of cold emails that purchased from somewhere.

Once you have your website you’ll need to start generating traffic. There are basically two types of traffic – paid and free. I would recommend you start with the free traffic sources. It will take a little longer but it will be a lot less expensive.

To get free traffic you’ll need to get your website indexed and ranked in the search engines -particularly Google. You’ll need to learn the tools and techniques to make this happen but they are not difficult. Basically you will need to do some research to find out the keywords people are searching on. Then build your website around these and related keywords.

You’ll want to eventually build your own list of people that you can directly market to. This will become the greatest asset of your business. These people will join your list because they are interest in what you have to offer. Think about it. When you sponsor people into your network marketing opportunity, that list belongs to the company. Many organizations have very strict rules about what you can and can’t do with your downline. The company goes away and your list goes away. Protect it.

Build a long term asset – your list – outside of any one specific business opportunity. If you do that you’ll generate high quality targeted leads for your current opportunity and have a readymade list for other business opportunities and services that you might want to offer.

Todd Gleason is a small business owner and internet marketer. He is frequent author on small business development and internet marketing. You can learn more about the new skills needed for direct network marketing and get a free copy of “7 Secrets to building a Productive Downline” here.