From Rags To Riches in Rental Properties

The most important aspect of managing your property is to know your location. At what prices ranges are other people renting. What types of amenities come standard and what type are available. How does your rental compare to other units in the area. If you know the answers to these question you will be able to rent your unit in a timely manner. Also reducing the rent by $50 is loosing $600 per year. If the unit sits vacant for three months you have lost much more than that. Make sure you view other properties in your neighborhood so that you have enough information to make informed decisions.

Learn the applicable landlord tenant laws in your area. In some cases tenants know them better than the land lords, so This is very important.

Advertise in the right places. For the past 2 years, I have put zero “FOR RENT” signs in my front yards. I advertise on free websites like Craigslist, Plugged-In, and other local websites that cater to renters. (This is another reason you want to know the marketplace.) These websites typically attract a higher quality tenant. This tenant is not a life time renter, but a young professional needing a nice place to live. In this case, if you make your place nice, you can often get a higher rent. Why would anyone pay for an ad in a local paper? These websites work and they are free.

Ask for referrals & be willing to pay for them. My best advertisers are my current tenants. I make my places very nice and I stay on top of problems that arise quickly and in a friendly manner. This makes my tenants happy to refer their friends and family to my rental units. Another way to keep my tenants referring clients is by paying them to do so. I have a policy that if you refer a friend and that friend signs a 1-year lease, I will give you half off next months rent. This is a great program!

I am most concerned with evictions on a back ground check. It is a last resort for landlords. This means they have tried everything couldn’t make it work. To me if someone has been evicted, they were terrible tenants. I don’t want problems, I want income. In today economy no one is perfect, so I am very understanding when it comes to poor credit.

Have a good lease written by a professional. Many people buy a lease from an office supply store or an on-line service. In many cases these leases will work fine. They are boilerplate contracts that you fill-in the blanks to complete the lease. This may work fine for you. My recommendation is to take a contract like this and get a real estate lawyer in your area to look it over and suggest improvements. A good lease is like good insurance. A little money up front for piece of mind down the road.

Be flexible on your rent. When it comes to rent, I am flexible. Let’s say I want $900 per month for rent, but a tenant offers to pay $850 per month. If I wait I may be able to get more rent from someone else. If however, I don’t rent it this month, I just lost $850! It will take me 17 month at $900 to recover the lost rent. If I don’t rent it for 2 months, it will take me 34 months to make up that lost rent. This is where I think a bird in the hand is worth three in the bush. If I take a lower rent lower rent, I expect something in return, like the tenant agreeing to yard work or snow removal.

Hire a handyman. I can fix just about any small problem that arises in my rentals, and I don’t pay myself a dime. However, I have 3 guys who work part time for me as handymen. Why? So I am not inconvenienced by evening calls, late night calls, early morning calls, or weekend calls. Why do I have 3 of them? In case I can’t get a hold of the first 2. My tenants are very important to me, but so is my family. So that I don’t have to make a choice between them, I call my handymen. Everyone is happy, most importantly me!

The most common complaint from tenants is that their land lords are not responsive to problems that arise in their apartments. No one cares if the kitchen sink is clogged, just as long as it is fixed it in a timely manner. Leave it clogged, and they will move out. I tell my tenants that all maintenance calls will be answered in person within 24 hours (see “Hire a Handyman.”) Honor that commitment and your renters will be happy.

Thank your customers (your tenants). If I were selling copiers or pharmaceuticals this would be obvious. Why is renting an apartment any different? Sending a holiday card, or congratulating a tenant on the birth of a new child, you may be viewed as more of a friend than a landlord. Become a friend and your tenant will want to take care of your property. Become a friend and your tenant will communicate problems to you rather than just moving out. Become a friend and your tenants will refer their friends to you.

Erin Cureton Medina Ohio is the managing partner of Cureton Property Alliance. Erin Cureton Medina Ohio Flips and rents houses in Lakewood and Akron, OH. Erin Recommends Solid Ground Construction for Kitchen Remodeling Cleveland and Co-Op Optic for eye glasses Cuyahoga Falls Ohio.