Is your business missing out on online riches?

Recently I saw a story in the Mail on Sunday that I felt it was very important to write a post. The article was headed “Online Riches ignored” if you want to look the article up.

The article debated how many smaller (micro) companies were losing out on online profits by either not investing, not targeting or not even having an internet presence. Here are some of the statistics from the article that are a wake up call for business owners in the United Kingdom (and beyond) :

– Micros (tiny) enterprises with less than 10 staff only make on average £1,000 sales a year thru the Net, equal to only 0.6% of their total income.
– But businesses with 11 “49 staff, earn approximately £175,000 in online sales, or 4.6% of income.
– Bigger firms with 50 “249 staff earn roughly £2.5 million or 13.1% of sales on the web.

Information thanks to research by Centre for Economics and Business Research and made public in the Mail on Sunday, 3rd July 2011

This I found very revealing. What it informs me is that there’s a massive opportunity for little (micro) enterprises to extend revenue by effective use of a web presence. Unfortunately many don’t realize that it does not matter how little their business is, it is important to invest in a web presence.

I recognize that many small businesses don’t have the resources or capital to invest. Therefore , it is important to choose the right site design partner who can provide a service, at the right prices to supply the absolute best results.

Please take some time to have a look at one of my other articles, Does it make sense for a small business owner to build and maintain their own web site? While it may appear to be less costly to build and manage your own site, there is a lot of benefit (time, results, etc) in employing a trusted web design partner.

I hope this article has given food for thought of the superb opportunity for smaller firms to earn more money by making the optimum use of a web presence.

Simon Wilkinson owns of Digital Ark, Colchester Web Design, website hosting and local mobile search business. He also rights a regular blog that provides practical understanding to web site design.