Marketing Chiropractic Method That Works: Using the New YouTube Social Sharing Feature

Marketing chiropractic can be challenging. Look no further, then, as you have a very simple yet very powerful tool in YouTube’s new video sharing features.

Read through this article to learn more about this new tool, which makes virtually anybody able to share your marketing content to their Facebook and MySpace friends and/or Twitter followers, all with a single click. Let us begin, shall we?

YouTube as a Marketing Opportunity

At first, you may question the value and importance of sharing YouTube videos about your chiropractic practice. You may question the effectiveness of this technique, of how many patients it can give you both immediately and in the long run. You may even question if the technique has a chance of working at all.

Consider these facts, then, before passing judgment:

* YouTube is third among the most visited websites in the world. * YouTube is second only to Google as a search engine, making it the second most popular one. * The average YouTube visitor will watch around 21 minutes worth of video on a daily basis. * 65% of people who watch videos online will be between 35 to 64 years old, making them prime patients. Compare this against the popular misconception that the regular YouTube user is one of those 13 year-old kids who spends all his time online.

To put it bluntly, YouTube’s great size and scope for a website makes chances greater for people to stumble onto your video. Combine this with Google’s recent infatuation with online videos in its search results, and you’ve got yourself a competent tool for marketing. I have had clients of mine having pulled effective campaigns off within just 4 hours of posting their video content.

The “viral” nature of YouTube video, though, has to be its best trait. When a patient, or a potential one, watches your video, he can tell his friend about it, even easily email a link to it if he wishes to. Statistical research has shown this to apply to about 68% of YouTube users, who send these to family and friends. This means that even a single video has the potential to be a viral marketing sensation that will be responsible for bringing interested, potential patients in by the truckload every day.

YouTube’s New Sharing Feature: For More Marketing Power

YouTube has, via new buttons under its videos, recently made sharing compatible for:

* MySpace * Facebook * Twitter

This new feature allows people to share content to entire listings of people with just one click, making spreading the word that much easier. This means that even a few people can provide you with the explosive marketing burst you need. And again, remember that all this is possible with just one well placed click. There has never been this much power at the hands of viewers, visitors and loyal patients. Marketing chiropractic with video has never been this viral.

Just think of the networking possibilities this feature can provide.