Promotional Merchandise – Effective Marketing tool of 2011

The UK is in one of the longest recessions in history with 6% of economic output lost. Despite quantitative easing banks still are not lending to smaller businesses. An estimate of nearly 30,000 businesses closed in 2009 and we are still not out of the woods yet. As a business, if you have made it this far, that is great news. You may have seen some of your competitors fail, lessening the competition in the market. This means even though the market share may be less, you have a bigger slice of it. In the end it will be the strong companies that will survive. The ones that are easy to adapt to a crisis and probably will be strong for years to come.

Despite the continued economic conditions it is still essential to market your company effectively. A company without effective marketing will not continue to thrive. You may need to lessen the budget and keep the areas that are the most effective. Cutting the budget altogether may be a big mistake. A company that is not actively getting new business will not grow. As existing customers drop off, your client base will diminish, meaning that to stop marketing all together could be a fatal mistake.

This means the marketing that you do needs to have more punch. Successful marketing needs to be targeted; making sure all you budget is spent in the right market. It needs to be long lasting; so the budget is not all spent in a 30 second radio commercial. It should engage your target audience so they notice your brand and know how to contact you. Lastly it needs to have an impact on your target audience; you need to give them a reason why they should come to you and not to one of your competitors.

That might sound like a tall order for any marketing strategist but it can be easily achieved if you follow the method I am about to suggest. It covers all these aspects and is the one that almost all successful companies adopt. It is easy to deploy and widely used. The answer is promotional merchandise.

Promotional merchandise is when a product branded with your logo and possibly company details is given to your target audience. There are thousands of different products to choose from and you should choose the ones that reflect your brand or the target audience. Every one loves a freebie and this method of advertising can be surprisingly effective. You get to choose exactly who you want to give the merchandise to and these people take your products home or to their offices – right where other customers probably are! Promotional merchandise does not have to be expensive. There are products on the market from 8p. Do you know of any advertising method that starts out so cheap and is still this effective?

You can also use this method to reward your existing clients in the form of corporate gifts. This not only does this reinforce your brand, keeping it at the forefront of your clients mind but it can work in being rewarded with loyalty and an enticement to buy more of your companies services.

Liz Logan is the managing director of Phoenix Corporate Gifts. You can read more about her writing at promotional merchandise and don’t forget to check out the Corporate clothing.