The Importance Of Hiring The Services Of An IP Firm For Your Trademark Registration In Singapore

A trademark is a name or symbol that represents the origin of a particular product or service. It comprises a word, phrase, symbol or design that serves as a distinguishable feature of one product or service and sets it apart from others of a similar nature.

A business owner can derive many benefits when he or she registers a trademark. For one thing, he or she can offer licenses and franchises to interested parties. This signifies another income-generating venture for the company. Owning a legitimate trademark also prevents third parties from using similar terms or names, or designs that are identical to your trademark, which, in turn, provide an unlevel playing field and unfair competition. Today, website owners also get legal protection by allowing them to register their business’ internet domain.

For companies doing business in the Lion City, they should register their trademarks with the Intellectual Property Office of Singapore or IPOS, an agency under the Ministry of Law. Singapore also offers a more convenient and easier trademark registration procedure with the help of certified IP agencies.

While it is not discouraged to file directly with IPOS, engaging the services of a registration agency saves the business or brand owner time, money and effort. The standards set by the International Classification of Goods and Services serve as the basis of classifications for trademark registration in Singapore. And while trademark registration is not compulsory, owning a registered mark incidentally gives a person or an entity the privilege to acquire common law rights.

There are, however, certain marks that cannot obtain certification from the Intellectual Property Office. For instance, the Trademark Law in Singapore does not provide certifications for the registration of descriptive marks. Also, IPOS do not acknowledge marks that are common to the trade or contrary to public policy or morality. Consulting with a certified registration agency can help business owners in understanding the trademark policies, particularly on how they can protect their brand through intellectual property rights.

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