The Time Has Come For Internet Video Marketing

Internet video – the next big thing? It has knocked e-mail right off the charts as the hottest fad online. Sure, videos have been bouncing around the net since it went mainstream, but internet video marketing is still fresh and ripe pickings. It all started rolling with sites like Yahoo and everybody’s favorite, YouTube. Now, new video sites are breaking onto the scene like 1950′s pop-band one-hit wonders. The marketing possibilities are endless, especially for those working on a shoestring budget, because if put together just right, anyone, any company, big or small, can go instantly global.

Exactly right now, the elevator is on the ground floor, time to rush on. People are tired of opening their online junk mail. The idea isn’t new. In fact, it’s been around for about 20 years, but most of the video you come across online is still of individual web surfers clowning around or blabbering on about nothing at all.

The fact that e-mail has become so mainstream has essentially deadened its impact as a forum for advertising. People don’t even notice the ads that wait for them in their inboxes. We’re so used to having them incessantly around that they have become like faces, passing in a crowd, instantly forgettable. We simply come across too many new faces in any given day to process almost any of them at all.

The seemingly endless click-clicking of checking their e-mail almost puts most people to sleep. They don’t even try to take it all in, keeping whatever instantly means something to them and effortlessly discarding the rest with a single one of those monotonous clicks.

And I haven’t even mentioned the viruses, worms, spy ware, blah, blah, blah… You get the point. If I don’t know who it’s from, nine times in ten I don’t even open it.

And, of course, like any top-notch bad guy, e-mail has become dangerous too. Open the wrong message and your hard drive crashes. Another e-mail might send your credit card number and passwords to someone in Uzbekistan. It is really just so much easier to ignore it than risk it. And there’s the reason for the newfound success of online video right there. E-mail is ignored, filtered, trashed. How can marketers possibly use it as an honest means to send their messages?

But, if you are the owner of a small enterprise, this is all great news. Internet video marketing is poised to fill the vacuum as e-mail goes the way of the dodo.

There are literally hundreds of sites ready to host your unique product video. Or, host it yourself! Set your company apart by hitting YouTube with your customized video marketing message.

If your target market is under 40, you’ve got it made. Gen. X’s and their successors are eating up online video, and internet video marketing is absolutely exploding. Take advantage of it, and send a brilliant visual message to your target audience that a flat old e-mail could never convey!