Why is Mobile finally dominating marketing and advertising?

Apple has sold over 60 million iPhones worldwide. In the US 90% of Americans has a mobile device. 70% of the world’s populations has a mobile phone. My point is that the evolution of Mobile and its vast adoption into the global market means that it is starting to dominate in all areas of both our personal and business lives. In fact, in 2011, Mobile will begin to impact both consumers and marketers alike, more than it ever has before and predictions are that mobile will grow exponentially over the next five years.

Advertisers who want to stay on top of their game must redefine their approach and adapt to the needs of the ‘new’ consumer. Retailers need to look more at location-based mobile tactics to drive that all important foot traffic into their stores. Today’s consumers shop smarter and many of their purchasing decisions are made on mobile. Internet searching for deals, local promotions, and price comparisons are all part of the fun as well as making shopping easier and more prudent. Many will use Facebook to find out what their peer reviews and ratings are showing and many will revisit later to post their own reviews thus there is that all-important word-of-mouth advertising too.

Advertising is now more of a two-way communication; it’s about interaction and it’s about delivering time-appropriate, smart advertising with a personal touch. The mobile audience is the fastest growing audience out there. Mobile advertisers know they can target their specific audience with location-based services and send them relevant, concise mobile messaging when they are to be at their most influential, often resulting in repeat business and an overall great return on their investment.

As well as the enormous adoption of Smartphones and its amazing technology, less people are using feature phones and then there is the emerging trend of owning tablets, particularly Apple’s iPad. With 96% wireless penetration, Mobile technology truly is within reach of almost every American and it is easy to see why it is becoming the most dominant medium.

With so many mobile devices around, and the introduction of more and more platforms and new devices, it is not difficult to see why mobile is impacting significantly in so many areas of our lives. If you haven’t yet turned on to mobile marketing to enhance your business, don’t get left behind -find out more today!

This article was written by Alex Speirs of TXT2GET, a leading mobile marketing company. TXT2GET supply affordable SMS keywords to advertising that typically increase ad response by 2-3x. SMS keywords also bring measurability & accountability to advertising, because you can see the exact time and date that responses come in. Click on the link to get free advice on how mobile marketing can improve your business’ advertising.